How To Unlock the Full Potential of Data

We partner with you on your data journey, helping you overcome your clients’ data challenges and extend the data services you can offer.
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Case Studies

Our services

We offer a comprehensive approach that covers the entire lifecycle of your data, from collection to strategic implementation.
  • Business Intelligence (BI) to transform raw data into useful information for your business.
  • Data analysis services to get the most out of your information and use it to make informed decisions.
  • Data visualization and dashboards that help us obtain a clear and actionable view of KPIs.
  • Data governance to ensure the quality of your data.
  • Artificial Intelligence (AI) to optimize processes and predict trends.
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Our featured solutions

We implement advanced solutions designed to maximize your return on marketing investment.
  • Marketing Attribution: Understand how each element of your marketing mix contributes to your bottom line.
  • Optimization and Automation: Improve efficiency and reduce costs through automation.
  • Enhancing Performance Through BI: Boost your business performance with BI.
  • Advanced Analytics & Privacy-First Tracking & AI for a new approach to analytics that does not rely on cookies.
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Our team

SenIA is a spin-off from LaMagnética, a company with over 15 years of experience in the digital economy. Our team brings a unique blend of skills, comprising mathematicians, economists, business and marketing strategists, advertising and SEO professionals, UX/UI designers, and content managers.

Our mission is to help you transform your data and information into effective strategies and sustainable growth. We achieve this with a distinctly mathematical and data-driven approach, ensuring we maximize value for every project and drive your business forward.
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Case Studies

Metrovacesa AI: Understanding Market Absorption & Optimal Pricing

Development of a predictive pricing tool for residential properties, selected as one of the 8 finalists among 50+ candidates to present at Metrovacesa’s headquarters in Madrid.

University Digital Strategy of Student Enrollment Growth

In-depth analysis of a university’s digital ecosystem to evaluate the impact of its digital marketing strategy on student enrollment growth.

Management Intranet with EMEA Distributors and AI-based Forecasts

Development of an automated system for managing advertising expenses, implementing BI for sales insights, and deploying a price monitoring solution to enhance strategic decision-making.

Financial Forecast and Monitoring Dashboards

Comprehensive dashboard for monitoring all projects, daily work orders for each team member based on algorithms to maximize conversion, financial forecasts based on estimated closing dates for operations, etc.

Data Layer of Tourism Portal

Data layer and dashboard to analyze the display of points of interest and establishment profiles, as well as the traffic that the portal refers to them. Classification by municipality, region, tourist product, type of establishment, etc.

>300k Pages E-Commerce Optimization

E-commerce SEO with 10 online stores worldwide, more than 300,000 pages. We have worked with mathematical models (time series, graphs, statistical analysis) to better optimize the website.
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